Compete with Big Box Lumber Stores

How to Compete with Big Box Lumber Stores on Marketing (Without Outspending Them)

We’re dealing with price volatility, uneven demand, and customers who compare us to big boxes in seconds. Our best lever isn’t “charge more.” It’s pricing with intent, supported by a mix and offers that protect gross margin. You’re not going to outspend a big box on advertising. You can out-target them. The smartest answer to […]

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