Become A Vendor

Partner with
LBM Advantage

Our goal is to provide our membership with products in a variety of categories while providing your company a partnership opportunity. Our corporate structure and tenured sales professionals offer a valuable vehicle for your company to grow market share. Our close member relationships and combined purchasing volume provide the foundation for exceeding our mutual sales goals.

LBM Advantage offers a variety of comprehensive marketing programs that expose your products to our members via print, direct mail and email. Our yearly trade shows and conferences provide opportunities to meet face to face with our members and staff.

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LBM Advantage © 2024
All rights reserved

New York

  • Headquarters
  • 555 Hudson Valley Avenue
  • Suite 200
  • New Windsor NY 12553

Michigan

  • 5465 Executive Parkway SE
  • Grand Rapids MI 49512
  • Mail: PO Box 888875
  • Grand Rapids MI 49588

North Carolina

  • 1801 Wal-Pat Road
  • PO Box 2310
  • Smithfield NC 27577

Texas

  • 200 River Pointe Drive
  • Suite 107
  • Conroe TX 77304
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Kathleen O'Neill

Bio coming soon

Rodline Smith

Smith brings well over a decade of invaluable accounting and leadership experience solidifying LBM Advantage’s commitment to excellence in fiscal management. Before joining Advantage, Smith served as the Controller for AdWeek in New York City, where she honed her skills in navigating complex accounting environments. Smith oversees all accounting functions including leading a dedicated team of accountants, accounting specialists, and supervisors. In addition to preparing and analyzing financial reports, managing audits, ensuring accounting accuracy, and compliance with regulatory standards, she also collaborates closely with Rich Kennealy, Advantage’s Chief Financial Officer, to formulate and implement strategic financial initiatives.

Rich Kennealy

With over 25 years of experience in Finance and Operations, Kennealy most recently served as Vice President of Product Finance and Analytics at Kaseya, a leading IT & Security Management software provider. He has held executive roles at organizations such as Red Hat, Qlik, Inc., and IBM. He holds a Bachelor of Science in Environmental Engineering from Rensselaer Polytechnic Institute (RPI) and an MBA from Carnegie Mellon University.

Rob Andren

Andren brings nearly 25 years of IT expertise and a decade of management experience to LBM Advantage. He previously served as a Software Engineering Manager at Sunbird Software and as Director of Information Technology at EXSIF Worldwide. He holds a Master of Science in Technology Management from Columbia University.

Privacy Policy

Information regarding our policy on collecting personal information from LBM Advantage.com users:

On some pages of the LBM Advantage corporate website we require the submittal of personal information including, name, address, phone number, fax number and email address. If you submit this information to us via our website, we may use it to send you information regarding corporate events, new LBM Advantage programs, etc.

We may also use this information to evaluate site usage in order to personalize your LBM Advantage.com experience.

LBM Advantage automatically receives and records information on our server logs from your browser, including your IP address, cookie information, and the page you request. LBM Advantage uses such information for the following general purposes: to customize the content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal clients.

Although we take the rightful measures to shield the information collected against unsanctioned publication, we do not guarantee that the personal information that we collect will never be disclosed in a manner that is contrary to this Privacy Statement.

We have also put together the appropriate physical, electronic and managerial procedures to safeguard and try to prevent unsanctioned access and maintain the security of any data we collect via our website.

We may periodically update our online privacy notice. It is suggested that from time to time you check back and review our policy so you will be familiar with the information we collect and how we use it.

Joe Burlison

Joe Burlison is the Vice President of Southwest Operations for LBM Advantage. Burlison has a rich history in the lumber and building industry. Upon graduating with a Bachelor of Administration from Baylor University, he began his career as an Assistant Manager at a lumber and hardware chain. His desire for professional growth led him to a position at building materials manufacturer Louisiana Pacific, where he successfully managed mill sales and a distribution yard in Houston, TX. A period in the lumber hedge program at a major energy company provided him with a solid knowledge of lumber futures that later propelled him into a twenty-year career as a Southwest U.S. Regional Territory Manager for a large lumber and building cooperative. Joe has been a major force in member acquisition and development of large lumber dealers. His lifetime of experience in the south-central and Texas markets and his deep understanding of independent lumberyards and home centers are instrumental to LBM Advantage’s Southwest and Westward expansion efforts.

Making an Appointment

To make an appointment click the blue button on the “My Event” page of the virtual attendee hub.

Click Create Appointment at the Top Left Corner

Under Appointment Type Click Event Appointment

To Add Attendees you can scroll through the list or type in the search bar. Once you have clicked the attendees that you would like to invite to the meeting make sure to click the blue button at the button left of the screen

Then pick your time, add in a subject and description of the meeting and Send the appointment invitation by clicking the blue button at the bottom left corner of the screen.

**TIP** Make sure “Attendees can join this appointment virtually” is clicked. This is how the zoom link will generate in the invite

Once you’ve sent the meeting request, the recipient will receive an email like this. To accept or deny the meeting the recipient will be brought back to the virtual attendee hub solidify their decision.

After the appointment has been approved a zoom link will generate and you can add the meeting to your calendar. Zoom phone numbers are not provided as the system will not generate them, so you will need to use an alternate route in this situation.

I would still schedule the appointment and in the description of the meeting inform all attendees that you will be calling them or using an alternative approach.

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    Covid-19 Response

    June 25, 2020 – Update

    The impact of COVID-19 continues to be felt by individuals and communities around the country. We hope our industry partners are faring well. In accordance with state and local requirements, Advantage has taken steps to protect the safety of its employees. 

    Currently no more than 40% of staff is working in our offices at one time, with the rest working remotely. Additionally, if outside visits are necessary, they will be scheduled by appointment only.

    General employee business travel has been suspended, but limited essential travel is permitted for our Member Sales team.

    There continues to be no disruption to daily business activity, and communication to traders and support staff remains seamless. We will continue to post updates as this situation continues to evolve.

    Kellianne Lundgren

    Kellianne Lundgren is the Human Resources Director at LBM Advantage, with 16 years of experience in HR, specializing in recruitment, employee relations, performance management, and compliance. She is committed to driving organizational growth and is passionate about cultivating a positive workplace culture that promotes continuous learning, collaboration, and support. Before joining LBM Advantage, Kellianne began her HR career in healthcare and later served as HR Manager at ENAP, and was promoted to HR Director in 2020. Kellianne holds a Bachelor's in Business and an MBA from Mount Saint Mary College, as well as PHR and SHRM-CP certifications.

    Tim Johnson

    Tim Johnson is the Vice President of Forest Products and works from LBM Advantage’s North Carolina office. His entire career has been devoted to various aspects of the building supply industry, beginning in 1991 with Front Royal Environmental Services. As the company’s N.C. Licensed General Contractor, Tim managed the field operations for construction projects, ensuring their completion in accordance with state and federal regulations while maintaining established budgetary guidelines. In 1997 Tim joined Moore-Handley and was tasked with developing the Eastern NC territory for the wholesale distribution, sales and management of products to hardware and building supply retailers, successfully tripling the territory’s sales.

    Tim was most recently with IBSA, a cooperative buying group of independent lumber and building materials retailers concentrated in the Southeastern part of the country. He began at IBSA in 2003 in the Building Products Sales Department and held various positions including Assistant Manager, Director of Dealer Relations, Vice President of Business Development and in 2011 became President and CEO overseeing all aspects of daily operations. Tim and his team successfully lead the group through the 2017 merger with LBM Advantage.

    Bob Carson

    Bob Carson is Vice President, Southern Operations. Carson is considered a veteran of the lumber and building materials industry, having worked in it for over 39 years. He began his career in 1974 at Howard’s Home Care Center as a buyer. Shortly after, he was hired by Allied Building Stores Inc. (ABS) as Merchandising Manager. Carson had a successful career at ABS where he held several progressive positions such as: Vice President Building Material Development, Vice President Operations, Executive Vice President and Vice President of Strategic Planning. In 2009, he opened his own lumber wholesale company. Carson joined ENAP as Vice President in January 2012, while their new office was opening in Monroe, Louisiana, to help establish growth in the Southern territory. He currently oversees LBM Avantage’s Monroe office and development in the region. Carson received a bachelor’s degree in Business Management from University of Louisiana at Monroe.

    Glenn Canino

    Glenn Canino is Director of LBM Advantage’s Building Products Division. He facilitates daily operational and sales function among LBM Advantage’s four regional offices, as well as helping to spearhead the company’s overall growth initiatives. Canino has over thirty years of industry experience with a multi-faceted background that includes home construction, corporate finance and sales. He has been with LBM Advantage since 2003, initially working in the Hardlines/Specialties Department, then overseeing the Kitchen and Bath department. Canino became manager of the Millwork group in 2009 and then Director of Building Products in 2018. Canino holds a bachelor’s degree in Business Administration, focused in Finance with concentrations in Financial Analysis and Real Estate from California State University, Fullerton.

    Dave DeJoy

    Dave DeJoy became LBM Advantage’s President & CEO on August 19, 2024. Prior to that he served the cooperative as Chief Financial Officer since 2021. Dave began his career in 1990 working in the accounting department for IBM Asia Pacific in Westchester County, NY. Over the next three decades, he held various roles within IBM in accounting, finance, sales operations, marketing, and human resources, with the majority of his career in sales operations supporting the IBM software sales teams. Most recently, Dave was Director of Sales Operations for IBM’s Worldwide Cloud and Cognitive Software division. Dave is instrumental in providing headlights into business success through pipeline metrics, forecasting and, resource planning on a global level. He received his bachelor’s degree in Finance and Managerial Accounting from Pace University and his MBA in Finance from Fordham University.

    Tom Molloy

    Tom Molloy is Executive Vice President of Products & Programs for LBM Advantage. With over 30 years of experience in the lumber and building materials cooperative industry, Molloy is a highly regarded and seasoned veteran. He has superior knowledge of all areas within a buying group cooperative, including retail needs, supplier needs, sales and marketing. Molloy’s career began at ENAP in 1983 where he worked for 14 years in the Building Materials Division as Vice President/Manager of Building Products and Vice President of Sales. Molloy left ENAP in 1997 to work for Do-It-Best Corporation as a Division Manager, Pro Sales-Lumber and Building Products. Nine years later, he left Do-It-Best Corporation to return to his roots at ENAP Inc. Currently, Molloy oversees all aspects of LBM Advantage’s Building Products Division. Molloy received a bachelor’s degree in Business Administration/Marketing from the State University of New York, College at Oswego.

    Stephen Sallah

    Stephen J. Sallah retired as President & CEO of LBM Advantage on August 18, 2024. Sallah joined ENAP in 2008 as Chief Financial Officer and began serving as President & CEO in January of 2011. Prior to ENAP, Sallah worked at IBM for sixteen years. He began at IBM as an engineer and worked in various operational roles in Poughkeepsie, NY and Burlington, VT. After spending five years in semiconductor pricing and program management, Sallah spent ten years as division controller for the Software Group in Somers, NY. His last assignment was as program manager for the IBM Software Group supporting the group general manager in Mergers and Acquisitions. Sallah began his career in the U.S. Navy. He served as a Nuclear Engineer and Submarine Officer on the USS Norfolk out of Norfolk, VA; a fast attack Los Angeles Class Submarine. He served a total of seven years of active duty and completed his service in the Naval Reserves, retiring in 2004 as a Commander. Sallah received a bachelor’s degree in Mechanical Engineering from the University of Massachusetts at Amherst and his M.B.A. from Harvard Graduate School of Business Administration.
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    Service Charge Schedule

    Advantage’s primary revenue source is derived from charging the member a percentage of the gross invoice amount based on the categories below. This service charge will appear on the transmittal unless the program is either deferred or non-adder.

    • Deferred:
      The service charge for deferred adder programs will be deducted from quarterly rebate statements and will not appear on transmittals. The service charge amount is set at 1% and a line item on the statement lists the amount being deducted. Each member has the option of declining the deferred adder and will be charged the 1% service charge on the transmittal.

    • Non-Adder:
      The service charge for these programs is not charged to the member.
    • Fixed Service Charge:
      A number of programs have a fixed service charge, regardless of the invoice amount.
    • Sliding Scale:
      If the program does not fall into the categories above, the charge will be applied per the following schedule:
    $0
    to
    		   $2,500: 3%
    $2,501
    to
    		 $40,000: 1%
            $40,001 and above is capped at $400